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Company

NatashaGleichmann

About Company

Company the musical was performed by Equinox Theatre in May of 2014. The show, written by Stephen Sondheim, is about a man named Bobby who is 35 and single, and he is constantly set up by his married friends. It’s a well-known and familiar musical, but it needed a fresh marketing approach.

How DMM Helped

Equinox Theatre Company needed a strong concept for marketing the musical Company by Stephen Sondheim. We came up with the concept of the 1950s housewife, creating images that parodied the popular Anne Taintor images. These marketing photos were very inexpensive to create and ended up being picked up by most major news outlets in Denver. The company even had magnets printed and sold them at the box office to patrons who attended the show. As a result, Company was one of the highest attended shows of Equinox Theatre’s 2014 season.

  • Tags Graphic Design, Marketing