The play BUG was performed by Equinox Theatre Company in August of 2014. The show was a dark drama with comedic moments, all about two loners who meet and slowly sink into a world filled with drugs, conspiracy theories and psychosis.
Equinox needed a strong video to capture the essence of the show. DMM created this concept for the video, to illustrate the fast paced, drug induced world of the play. The video was shot on location and a professional makeup artist was brought in to help with the effects. The result was staggering, as the video was quickly shared across social media and helped spread the word about the production. For a small drama, BUG ended up doing very well, thanks to the strong marketing message behind this movie-style trailer.